BabyYumYum.com continues to show steady growth as comprehensive parenting portal

by Rianette Leibowitz
Published: Updated:
BabyYumYum.com continues to show steady growth as comprehensive parenting portal
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1 August 2024, Johannesburg - BabyYumYum.com is an award winning and trusted go-to platform for parents in South Africa. As the country’s fastest growing parenting community, the 100% women owned, and human led platform experiences year on year growth of over 20% while positively contributing to the local economy and industry. Companies are offered a solutions-orientated vehicle to facilitate brand sales and audience connection through the BabyYumYum website, social media platforms, interactive events, the BabyYumYum Product of the Year initiative and maternity programs.

BabyYumYum has been amplifying brand messages since 2016 when it started as a blog to empower and support moms and has since developed into a multi-dimensional platform that engages both brands and audiences interested in parenting and lifestyle content. The platform empowers audiences through education, now offering content in Zulu and audio to make information more accessible to a wider audience. Additionally, the BabyYumYum Health division develops and administrates maternity and employee wellness programs for some of South Africa’s industry giants.

“We offer clients wide reach, high engagement opportunities to connect with their audience to convey their messaging through bespoke, localised, and multi-channel campaign solutions, backed by data driven analytics. Our top priority is to serve our community with expert-led content and highlighting available solutions under one umbrella,” says BabyYumYum founder and CEO, Amanda Rogaly.

TRUSTED BRAND PARTNERS AND COLLABORATION

Collaboration between brands, media buyers and public relations assist parents with their lifestyle choices and purchasing decisions. To this end, BabyYumYum offers partners multiple ways to collaborate:

  • Personalised strategies to amplify and compliment client media campaign elements.
  • Strategic approach to content sharing on digital, social media, selected print and eventing platforms, conveying BabyYumYum’s firm belief in relationships as the foundation for good families and good business.
  • Expert client content with substance, lives organically on the multi-dimensional platform giving long form, extended reach beyond their campaigns.
  • Product reviews and brand activations.
  • Solution based events and interactive experiences such as the upcoming Neurodiversity Workshop and much anticipated BabyYumYum Parenting Experience Plus exhibition in March 2025.
  • The soon to be launched Momcierge loyalty programme.
  • The Annual BabyYumYum POTY (Product of the Year Awards), where participating brands receive votes from the parenting community.

EXPERT-LED CONTENT

While BabyYumYum serves the parenting community, the platform also offers valuable resources for the extended family, grandparents, care givers and au-pairs who are involved in the lives of children. Additionally, BabyYumYum has noticed an increase in interest by parents-to-be for reliable content and support as they start their parenting journey. The platform is also a tool that Health Care practitioners use to refer their patients to for advice.

Solution-led articles are relatable, relevant and accessible and while a variety of topics are covering everything concerning babies, toddlers and teens, BabyYumYum is also catering for other interests’ parents have including:
• A panel of over 38 medical and other experts, who contribute researched articles.
• The lifestyle section features book reviews, entertainment, travel and beauty information.
• The spotlight is put on everything from breastfeeding, finances, raising children and infertility to special needs, education, mental wellness, sexuality and relationships.
• Downloadable tools and resources, at no cost to readers, add value and offer brand positioning opportunities.

ENGAGED COMMUNITY

  • Over 800 000 parents monthly, read our BabyYumYum.com website and social media platforms combined
  • Over 248 000 Facebook followers
  • Over 37 700 Instagram followers
  • More than 110 000 unique monthly views
  • 83 000 newsletter subscribers

Rogaly reiterates, “I started BabyYumYum as I wanted to empower parents through trusted education and information, to be the best version of themselves that they can be. We offer a safe space to share, learn and be part of a non-judgemental and compassionate parenting community. We understand our unique audience and form meaningful connections between brands and people that enhance brand loyalty and interaction. Collaborating brands trust us to push boundaries to provide innovative solutions!”

For more information contact info@babyyumyum.co.za

MEDIA CONTACT:
Rianette Leibowitz
Managing Editor at BabyYumYum
rianette@babyyumyum.co.za
www.babyyumyum.com

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