Kellanova Delivers Goodness and Taste With 25% less Sugar on its Kids’ Cereals

by Rianette Leibowitz
Published: Updated:
Kellanova Delivers Goodness and Taste With 25% less Sugar on its Kids’ cereals
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BabyYumYum was invited to attend an informative and interactive Kellogg’s Round Table Talk on 18 October 2024. "I found the discussion and information shared by the panellists insightful and walked away with more confidence in the brand I have grown up with, after learning more about Kellanova’s new range of 25% Reduced-Sugar cereals", writes Rianette Leibowitz.

Kellanova hosted a round table talk with their team, along with expert nutritionists and dietitians. Parents and Media were invited to discuss the importance of a nutritional breakfast for kids, debunking myths about reduced sugar and how to make nutritional choices fun for kids.

Kellanova, understands that parents want the best for their children, and that includes breakfast. In line with the commitment to delicious and nutritious breakfast options, Kellanova is excited to announce that its beloved children’s cereals — like Coco Pops, Rice Krispies, and Froot Loops — now contain 25% less sugar.

The Kellanova team echoed the brand’s continuous innovation with a focus on sugar reduction by relaunching its entire kid’s portfolio. What’s new?

  • It now has 25% less sugar,
  • Is fortified with iron and
  • Is high in 7 B vitamins, which contribute to energy, combat fatigue, strengthen immunity, and enhance mental performance.

The range promises a Great Taste and aims to help consumers create healthy daily eating habits that support their overall health.

“At Kellanova, we believe that in order to remain committed, we must listen to our consumers, understand their needs and preferences and offer them nutritious, tasty, and convenient products. This involves constantly innovating and improving our products, using the best ingredients and the latest technologies,” said Prenisha Moodley, Brand Manager at Kellanova.

I asked Prenisha about the packaging and what the brand has done to make it easier for us as consumers to read, understand and explain the nutritional benefits to our children. Instead of a long list of ingredients, the packaging highlights the nutritional benefits in an easy way, which gives parents the opportunity to talk about it around the breakfast table (or when you have your late night snack). 

Breakfast cereals are essential to South Africans’ diet, contributing carbohydrates, vitamins, and minerals when consumed with milk. The consumption of breakfast cereals is well recognised as an essential part of a balanced diet. In addition, when consumed with milk it contributes positively to protein and calcium intake, and key ingredients needed for a more balanced diet.

Join us in celebrating this delicious change as we continue to create joyful moments at the breakfast table!

Kellanova Delivers Goodness and Taste With 25% less Sugar on its Kids’ cereals
Kellanova Delivers Goodness and Taste With 25% less Sugar on its Kids’ cereals
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