Mattel, Inc. has announced the Hot Wheels® Flippin Fast™ die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April.
The Flippin Fast die-cast ignites the challenger spirit as one of the most versatile die-cast vehicles from Hot Wheels. Its fidget toy-inspired design allows kids to enjoy the wide range of motion from a Hot Wheels car as they roll it forward, backward and flip it upside down.
Hot Wheels partnered with the Autistic Self Advocacy Network (ASAN), a non-profit advocacy organisation run by individuals on the autism spectrum, to validate the design and compatibility of the Flippin Fast die-cast to ensure it delivers an experience that meets the unique needs of all Hot Wheels fans, including those who may benefit from an open-ended, soothing, and sensory play experience.
“It’s exciting that Mattel has taken the needs of autistic kids into consideration with this new toy. Too often, autistic children and their families are told that they are ‘playing wrong,’ but allowing kids to play in the way they choose can promote self-regulation and self-expression,” said Zoe Gross, Director of Advocacy, Autistic Self Advocacy Network.
“This car can be played with in any configuration, and whether kids prefer to play pretend with it or just spin the wheels, the design emphasizes that there’s no wrong way to play.”
While the Flippin Fast die-cast vehicle is intended for children ages three and up across all ability levels, ASAN’s seal on the packaging indicates that it meets the unique play needs of the autism spectrum community.
“Hot Wheels is always listening to consumers and finding ways to implement their feedback into our new products to ensure we are meeting their differing needs through play,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “In this case, we created a toy where there is truly no ‘wrong’ way to play with it. Flip it, spin it, or roll it forward, backward and even upside down – there are endless ways for everyone to play.”
Mattel has a long-standing relationship with ASAN and has worked with the non-profit to help validate and inform the development of a variety of toy products and characters across Mattel’s portfolio of brands. The relationship kicked off with the introduction of Bruno, the Thomas & Friends franchises’ first-ever character with autism, across all franchise touchpoints in September of 2022.
Hot Wheels Flippin Fast is the latest way Mattel is evolving its product offerings to be more accessible and inclusive, engaging consumers more intentionally with products that meet their unique needs.
Also read: Autism Spectrum Disorder: early signs & symptoms in children
FAQ’s on Autism Acceptance Month
What is Autism Acceptance Month? Autism Acceptance Month is observed every April to promote awareness, understanding, and acceptance of individuals with autism. It aims to celebrate the unique strengths and contributions of autistic people.
Why is Autism Acceptance Month important? Autism Acceptance Month highlights the need for inclusion, understanding, and support for individuals with autism. It encourages society to move beyond awareness to acceptance and action.
How can I support Autism Acceptance Month? You can support Autism Acceptance Month by participating in events, sharing educational resources, advocating for autistic individuals’ rights, and fostering an inclusive environment in your community.
What are common misconceptions about autism? Common misconceptions include the belief that all autistic people have the same abilities, that autism is a disease to be cured, or that autistic individuals lack empathy. Autism presents differently in each person.
How can I learn more about autism during Autism Acceptance Month? Attend webinars, read books and articles by autistic authors, participate in community events, and follow organisations dedicated to autism advocacy for accurate and diverse perspectives.
What are some effective ways to promote autism acceptance? Promote autism acceptance by educating others, challenging stereotypes, supporting autistic individuals in your community, and advocating for policies that ensure equal opportunities and rights.
How can schools support students with autism? Schools can support students with autism by providing tailored educational plans, sensory-friendly environments, trained staff, and fostering a culture of acceptance and inclusion among students.
What role do employers play in autism acceptance? Employers can play a significant role by creating inclusive workplaces, offering accommodations, providing autism awareness training, and recognising the talents and contributions of autistic employees.
How can families support a member with autism? Families can support a member with autism by educating themselves about autism, advocating for their needs, providing a supportive and understanding environment, and celebrating their unique strengths.
What resources are available for autistic individuals and their families? Resources include support groups, educational programs, therapy services, advocacy organisations, and online communities that offer information, support, and a sense of belonging.
How can I talk to my children about autism? Talk to your children about autism using age-appropriate language, emphasising the importance of acceptance, kindness, and understanding. Explain that everyone has unique strengths and challenges.
What are some ways to celebrate Autism Acceptance Month? Celebrate Autism Acceptance Month by participating in local events, wearing the autism acceptance symbol, supporting autism-friendly businesses, sharing positive stories about autistic individuals, and advocating for inclusive policies.
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