We all know that there’s nothing more trustworthy than a parent’s opinion. In 2022, 93% of moms reported using some kind of social media reference to find product recommendations.
From the best bum creams and babyproofing equipment, each winning brand has been personally recommended and voted for by the moms, dads and caregivers that make up the loyal BabyYumYum.co.za community.
And there’s is no better advocate than the parent who truly believes a product or brand works!
Best Baby Products 2023 Winners
| Category | Winner | Runner up |
| Best Bath Range for Babies | Bennetts | Johnson’s Baby |
| Best Wet Wipes | Bennetts | Epi-Max |
| Best Bum Cream and Baby Body Cream | Bennetts | Epi-Max |
| Best Nappies | Huggies | Pampers |
| Best Nappy Bag | Bambino | Snuggletime |
| Best Baby Utensils | Tommee Tippee | NUK |
| Best Breast Pump | Tommee Tippee | NUK |
| Best Todder Furniture | Bambino | Bounce |
| Best Maternity Breast pads | Clicks Made for Mom | Tommee Tippee Make for Me |
| Best Growing Up Milk | NanKid 3+ | Nido 3+ |
| Best Kids Snacks/Cereals | Nestle Cerelac | Purity |
| Best Kids Refreshments | Purity | Clicks Made 4 Baby |
| Best Kids Refreshments – Tea | Tea4kidz | Carmien |
| Best Supplements/Vitamins For Kids | Creche Guard | Gummy Vites |
| Best Baby Retailer | Baby City | Ackermans |
| Best Pharmacy | Dischem | Clicks |
| Best Kids Toys | Disney | Fisher Price |
| Best Kids Family Restaurant | Spur | Wimpy |
| Best Kids Family Experiential Restaurant | JoyJozi | Bambanani |
| Best Prenatal Vitamin | Preg-Omega Plus | Pregnavit- M |
| Best Pregnancy Shake | Mom2B | Yummy Mummy |
| Best Maternity Clothing | Ackermans | Woolworths |
| Best Car and Travel Accessories | Chelino | Bambino |
| Best Family Car | Toyota | VW |
| Best Tyre Fitment | Tiger Wheel & Tyre | SupaQuick/HIQ (joint ranking) |
| Best Bank | Capitec | FNB |
| Best Medical Aid | Discovery | GEMS |
| Best Education Planning Investments | Old Mutual | Allan Gray |
| Best Private Maternity Group | Mediclinic | Netcare |
| Best Cell Phone Network | Vodacom | MTN |
| Best Radio Station | Metro FM | 947 |
| Best Play Group | Moms & Tots | Jungle Tots |
| Best Book Retailer | Exclusive books | Takealot.com |
| Best Skincare For Mom | Epi-Max | Nivea |
| Best Everyday Multivitamin For Adults | Centrum | Vitaforce |
| Best Suncare | Nivea Sun | Eucerin |
| Best Makeup | Loreal | MAC |
| Best Haircare | TREsemme | Dark and Lovely |
| Best Parenting portal | BabyYumYum.co.za | MamaMagic |
| Best Baby Loyalty Program | Dischem | Clicks |
Due to the economic environment, bigger brands declined under the pressure of tighter wallets and a price sensitive consumer. Categories that previously were dominated by brands like J&J, Proctor & Gamble and Kimberly Clarke have all felt the impact of less expensive or dealer own brands (DOB’s) entering the space.
Alternative options are taking market share by offering consumers reasons to fall in love with these brands. This year, we also consolidated some categories to ensure an easier survey fill as well as introduced a few new categories like Radio, Pregnancy Shakes and Investment Planning which were won by Metro Fm, Mom2b and Old Mutual.
Retailers like Clicks and the Shoprite group have introduced a wide variety and range of products to create convenience and combat high prices, with quality on parity with the larger players, delivering on value and product performance. Even though there were some drops, other brands have maintained their dominance such as the Spur Group and Preg-Omega Plus both exceeding 60% of the vote in their categories. Bennetts, a local South African brand has improved their standing by offering a product range that really delivers, whilst local luxury bag range The Lily Rose Collection gained substantial growth in the Best Nappy Bag space.
“By holding this important annual Product measurement survey, we make parents lives as stress-free as possible by reporting what the best products are out there as voted for by other parents,” explains BabyYumYum.co.za CEO Amanda Rogaly.
“We understand that the product options available can be overwhelming. So, we’re here to guide you on where to put your spend in a trusted shopping list. This is the why we launched Product of the Year Awards Five years ago because BYY understands that times are tough and that you want to get value for money as well as keeping you up to date with the latest trends and product innovations.”
*This in-depth product measurement survey is also available for brands to acquire in order to determine where they sit in this niche market and how they can best satisfy and adjust their strategies to the parenting community.
For more information or opportunities contact: info@babyyumyum.co.za
About BabyYumYum.com
BabyYumYum.com is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.
We aim to understand our unique audience in order to form meaningful connections between brands and people that will enhance brand loyalty and interaction. Apart from the editorial media division we also have the following divisions all with the core focus of content, community and collaboration:
- BabyYumYum Health focuses on the creation and administration of award-winning maternity benefits and employee wholeness benefits.
- BabyYumYum Tech focuses on the creation of health and life-based applications which extend to consumer facing health service interactions.
- BabyYumYum Content focuses on the curation and production of expert led content offering assurance and engagement to readers.
- BabyYumYum Events focuses on the creation of education led parenting and healthcare led workshops and masterclasses.
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1 comment
The laager tea is the only tea i give my kids