Why everyone's obsessed with Labubu and POP MART isn’t just a passing trend. It’s a full-blown movement. These pint-sized vinyl figures are more than just toys; they’re tiny, wide-eyed bundles of personality that tap into something nostalgic, playful and totally irresistible. From the thrill of unboxing a blind POP MART box to the joy of hunting down rare Labubu editions, collectors are hooked and the community keeps growing. If you’ve been wondering what all the fuss is about, you’re not alone. Let’s break it down together.
If you’ve spent any time scrolling through social media toy hauls or wandered into designer toy stores, you’ve probably come across Labubu, which is a wild-haired, wide-eyed character that’s equal parts mischievous and magical. Part of POP MART’s wildly popular The Monsters series, Labubu has become the face of a global art toy phenomenon.
But what’s the big deal, really? Why are people collecting Labubu figures like rare Pokémon cards, and how has POP MART managed to turn a spiky-toothed creature into a modern pop culture icon?
Who (or What) is Labubu?
Labubu is the signature character from POP MART’s The Monsters collection, originally created by the artist Kasing Lung. A blend of creepy-cute and whimsical, Labubu features exaggerated facial expressions, quirky poses, and textured fur, which are the elements that instantly set it apart from typical vinyl figures.
At its core, Labubu represents emotion, fantasy, and childlike curiosity. Whether in yoga poses, decked out in Coca-Cola branding, or soaring with wings in a fashion collab, Labubu always manages to convey a deeper feeling of joy, chaos, or mystery.
No wonder fans from across the world have become obsessed with finding the rarest editions and displaying them like mini sculptures. Explore the entire range on Amazon here (Remember to change the currency on your profile to ZAR).
What Makes POP MART and Labubu So Addictive?
1. The Blind Box Experience
POP MART revolutionised the way we buy toys with the blind box format. Each sealed box contains one random figure from a series, but no one knows which one until it’s opened. The excitement of mystery fuels the hunt.
- Chance of secret rare editions (as low as 1 in 72 or 1 in 120)
- No duplicates if you buy the full set
- Encourages collecting, trading, and surprise gifting
Try it yourself with the Big into Energy Blind Box and feel the thrill of unboxing a mystery monster.
2. Art Toy Quality & Materials
Unlike mass-market toys, POP MART figures are made with premium PVC and ABS plastic, finished with non-toxic, odourless paint. Each piece feels weighty, high quality, and collectible.
- Figures range from around 5cm to over 40cm tall
- Hand-painted details and intricate textures
- Durable, display-worthy construction
For something big and bold, the Wings of Fantasy Plush Doll stands at 38cm and looks like a museum piece.
3. Emotional Storytelling
Labubu isn’t just cute, it’s expressive. Each design tells a story or captures a mood: from sleepy and slouching to wild and energetic. They’re designed to reflect real feelings in surreal ways.
- Every figure feels like a snapshot of a mood
- Makes for great desk companions or décor
- A perfect mix of art, play, and emotion
Fans often describe their Labubu collection as a “mood shelf” with every pose telling a part of their day.
The Best Labubu POP MART Toys to Add to Your Collection
Whether you’re a new fan or building your fourth display shelf, these POP MART Labubu toys are the cream of the crop. They’re available to ship in South Africa via Amazon and make amazing gifts, desk accessories or collector pieces.
POP MART The Monsters Big into Energy Series
🛒 Take a look at the Blind Box
This series is all about electric vibes—dynamic poses, bright colours, and kinetic energy. Each vinyl plush pendant is designed to feel alive, bursting with motion and expression.
- Random figure from a set of 6
- Height: approx. 17cm
- Rare edition odds: 1/72
- High-quality materials: PVC, ABS, paper
It’s the perfect first step into the POP MART world.
POP MART × Pronounce – Wings of Fantasy Labubu
This 38cm plush doll is part of a high-fashion collab between POP MART and Pronounce. Labubu dons majestic wings and dreamy tones in this artistic, collectible design.
- Height: 38cm
- Lively colour detailing and fine finish
- Ideal for display in living rooms, studios or shops
It’s not just a toy—it’s a centrepiece.
POP MART The Monsters Lazy Yoga Series (10PC Set)
Who knew Labubu was into yoga? This hilarious series features 10 figures in calm, chaotic and completely relatable yoga poses—from perfect posture to post-nap slouch.
- Height range: 5.2cm to 11.3cm
- Great for work desks, meditation nooks or shelf displays
- Secret rare edition: 1/120 odds
A fun and surprisingly relaxing collection.
POP MART The Monsters Coca-Cola Series
Coca-Cola meets Labubu in this bubbly crossover. Each figure features unique soda-inspired designs, branding, and accessories. A refreshing twist on collectible art.
- Height range: 7.7cm to 10.7cm
- Made from PVC and ABS
- Secret rare edition: 1/120 odds
Pair it with the full 6PC set for a limited-edition display. Get it here.
POP MART The Monsters Fall in Wild Plush Doll
🛒 Get Wild
Nature comes to life in this earthy-toned 40cm plush Labubu. It’s expressive, artistic and utterly Instagrammable.
- Height: 40cm
- High-quality, safe materials
- Designed for décor or cuddling
Ideal for nature lovers or forest-themed rooms.
POP MART Let’s Checkmate Series – Hanging Card Figure
At just under 17cm, this chess-themed Labubu can be hung in your workspace, car or bag. Perfect for subtle fans who want art on the go.
- Unique hanging card format
- Stylish and artistic
A little Labubu for wherever you roam.
Why Labubu Makes the Perfect Gift
If you’re looking for a gift that’s equal parts unique, artistic, and emotionally meaningful, Labubu might be your perfect pick. Here’s why:
- Unisex appeal: Loved by boys, girls, teens, and adults
- Emotionally expressive: Each figure tells a story
- Stylish: Minimalist enough for modern décor
- Meaningful: Collectors form genuine bonds with the figures they unbox
Whether it’s a birthday, Christmas, or a “just because” surprise, Labubu makes people smile.
The POP MART Hype is Just Getting Started
What began as a quirky niche toy line in Asia has exploded into a global phenomenon. POP MART now has flagship stores across China, Korea, Japan, the UK and a growing fanbase in the US, Europe and Africa.
And Labubu? It’s at the heart of this movement. From blind boxes to plush dolls, sticker packs to premium vinyls, this oddly expressive creature has become the poster child for a new kind of collectible, one that’s about emotion, surprise and creativity.
Final Thoughts
Labubu isn’t just a toy. It’s an experience. It’s a feeling, a form of expression, and in many ways, a celebration of childhood curiosity mixed with adult design sensibility. POP MART has turned this chaotic little monster into a cultural icon—and fans in South Africa and beyond are falling in love with every blind box pull.
Whether you’re decorating a shelf, looking for a heartfelt gift, or chasing your first secret edition, there’s a Labubu for every story—and every collector.
Explore the full Labubu POP MART range on Amazon now and bring a bit of beautiful madness into your life.
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