After days of anticipation and curiosity, BabyYumYum.com joined LEGO® South Africa for the unveiling of its most ambitious project yet: the upscaled LEGO® Technic Mercedes-AMG F1 W14 E Performance.
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LEGO® South Africa has partnered with Mercedes-Benz to bring the life-size LEGO® Technic Mercedes-AMG F1 W14 E Performance car to life.
The jaw-dropping life-size masterpiece was unveiled on Monday, 10 November 2025, marking the arrival of the largest full-scale LEGO creation ever in South Africa.
Hosted at the Mercedes-Benz Experience Centre at Zwartkops Raceway, the event drew together influencers, celebrities, the media and motoring enthusiasts, all eager to get a first look at the iconic build.
The breathtaking life-size LEGO® Technic Mercedes-AMG F1 W14 E Performance, built from 192,937 LEGO bricks and weighing 913 kilograms, stretches an impressive 5.1 meters long.
Every detail, from the sleek aerodynamic lines to the intricate craftsmanship, highlights the perfect blend of design, creativity and engineering magic.
Experience The Engineering Masterpiece: LEGO® South Africa’s Nationwide Tour
LEGO® and Mercedes-Benz are taking this masterpiece on a nationwide tour, giving fans a chance to see it, interact with it and be inspired by its creativity and precision.
The interactive roadshow will feature build stations, racing challenges, and reflex games for visitors of all ages. Kicking off at Nelson Mandela Square from 16 November to 3 December, it will then move to Gateway Shopping Centre, V&A Waterfront and conclude at Sandton City in February 2026.
Valery Kasimov On Sparking Imagination For Kids and Adults
Valery Kasimov, the newly appointed Country Manager for LEGO® South Africa, is beaming with pride over the collaboration. He says the project is inspiring kids and adults alike to spark their creativity.
“This life-size masterpiece is built from over 100,000 LEGO® bricks and took more than 2,000 hours of work by a dedicated team of over 20 master builders.
“Our mission is to inspire and develop the builders of tomorrow. We believe that with this kind of big builds we can make all the boys and girls and adults think more creatively, to think beyond the borders and do something unique,” Kasimov to BabyYumYum.com.
This is the first full-scale LEGO Technic Mercedes-AMG F1 W14 unveiled in South Africa, and he adds that it’s just the beginning.
“We have never had these kinds of things in South Africa, and we really believe that kids and adults here deserve to have this kind of stuff. And it’s not the last one. We will have more,” he adds.
Watch the full interview with Valery Kasimov here:
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