Some moments feel bigger than a movie night, and as BabyYumYum, we had a chance to sparkle at the African premiere for 'Wicked For Good', where energy, colour and connection made the evening unforgettable. Families arrived buzzing with excitement, glowing in green and pink, ready to step into the world of Oz. The energy was infectious, the costumes were incredible, and the joy on the kids’ faces said everything. It wasn’t just a premiere, it was a celebration of magic, music and the stories that stay with us long after the curtain falls. For BabyYumYum, it was a proud moment to be part of something so special, and even more special to share it with our amazing community.
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“Defying gravity” took on a whole new meaning at the African premiere of Wicked For Good held at Ster-Kinekor Eastgate Mall on 16 November 2025. From the very first scene and note, the production swept us into a kaleidoscope of emerald enchantment, dazzling costumes and voices that soared higher than the skies above Oz. It wasn’t just a movie; it was a spellbinding celebration of resilience, friendship and the power of choosing good even when the world tempts us otherwise.
BabyYumYum’s Founder and CEO, Amanda Rogaly, joined me, Managing Editor Rianette Leibowitz, for the premiere. Alongside a host of influencers, local celebrities and industry leaders, we embraced the pink and green theme. The venue was exquisitely decorated, and it felt like stepping into a special celebration (no spoilers) that can be witnessed during the movie. With a variety of photo booths, lights, camera and action, it felt like we had stepped into the fantastical world of Wicked.
Besides feeling like royalty from the moment we stepped onto the yellow brick road, we were treated to delicious refreshments. We were also surprised with a beautiful goodie bag filled with pink and green trinkets, which was the ultimate special touch as we left the event. These will be continuous reminders of this momentous occasion, and BabyYumYum was there.
A must-watch film with so many talk points that parents can discuss with their children, with themes around friendships, family, caring for your community and the reality of letting go. Some of these themes touch the heart (and you might need a tissue) and give you the opportunity to, as a family, unpack what the characters experience and how they handle the situations.
May you enjoy the green, pink and spectacular Wicked For Good film!
ALSO READ: Magic in Every Brick: Why Lego Wicked Is the Year’s Hottest Release
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