Every journey to motherhood is unique, but each deserves to be honoured. That’s why Celebrating Pregnancy Awareness Month! is so important. It’s not just about growing bumps and baby showers—it’s about empowering, educating and supporting every expecting parent. Whether you're pregnant, planning, or simply cheering others on, this is a moment to reflect on the magic (and challenges) of pregnancy.
This month we’d like to celebrate YOU by compiling some of the best pregnancy and newborn advice we’ve received over the years into one comprehensive post. We hope your pregnancy brings you much joy, reflection and gratitude as your family grows and your heart swells to a size you never thought possible!
A short list of questions for your care providers:
- Is it standard practice to take the baby away to the nursery post birth?
- What is the relationship (and plan of action) between hospital/back up gynae and/or midwife?
- What is the fee for a private room, or how many usually share a room?
- Can we ensure delayed cord clamping is part of my birth plan?
- What is their post-birth policy (how long does my birth team stay, how long do I stay in the birth room and then the recovery room)?
- At what point in pregnancy should the baby settle in head down (thinking ahead regarding baby’s position).
Other questions you might have – particularly if this is your first birth:
- Can you suggest some antenatal classes?
- How long should I keep active and continue exercising?
- Any dietary/supplementary recommendations (other than what I’m already taking)?
- If you’re thinking of going the natural route: What is the role of a doula? Can you explain the usefulness of a birth plan? What are the different forms of pain relief? Any thoughts about arranging a natural birth photographer, and possibly attending a hypnobirthing class?
- What medication is safe to take if I get a cold/the flu?
- How often is appropriate to ask your partner to rub your feet (on average, per week)? We’re teasing – but if there ever was a time to ask for foot rubs – it’s now!
Some more important information about how to care for your baby’s skin, straight after birth:
Vernix: Don’t wash it off! Fresh out of the womb, babies are covered with the most luscious, thick, creamy, moisturising substance called vernix caseosa. This is the perfect covering for the baby as it encounters the harsh climate of the world. Scientists have studied the components of vernix and have identified lipids, amino acids, proteins and beneficial microbes that are essential for your baby’s well-being.
“Babies need very little after they are born. Savour that golden hour (the first hour post-birth), where you can establish breastfeeding and enjoy immediate skin-to-skin contact.”
Keep it simple: Don’t be fooled by smart marketing. Babies need very little after they are born. Savour that golden hour (the first hour post-birth), where you can establish breastfeeding and enjoy immediate skin-to-skin contact. Babies are clean – they don’t need a bath immediately after birth. In fact, the World Health Organisation advises delaying baby’s first bath for 24 hours.
When you are ready to give your baby their first bath, simply use clean water or a completely natural wash. Harsh, synthetically fragranced soaps strip the body of its natural oils. If you prefer using a baby wash, the Pure Beginnings Probiotic Baby Cream Wash for sensitive skin is microbiome friendly and pH balanced.
Don’t be tempted by that ‘baby smell’: Don’t expose your precious little bundle to unnecessary chemicals. Increasingly we are learning of the devastating long-term effects of chemicals in baby products. A newborn’s skin is so delicate that it is important to avoid any products with the words ‘parfum’, or ‘fragrance’ in the ingredient list (unless these have been approved for use in certified organic products). Conventional synthetic fragrances in baby products are one of the leading causes of allergies and irritation on the skin.
Anticipating nappy rash: The most common skin ailment one can expect with a newborn is the dreaded nappy rash. Unfortunately, the materials which keep disposable nappies from leaking, also prevent air from circulating, and this, combined with the fact that a baby’s skin barrier is not yet fully formed (the skin structure is still developing, and the layers of epidermis are thinner than in adults), creates the ideal environment for a rash to develop.
When it comes to your newborn’s little bottom, the cleaner and drier the skin, the better. Regardless of whether you’re using disposable or cloth nappies, we recommend you use natural (ideally biodegradable) wipes, and a natural bum cream to create a thick barrier on your baby’s bottom. If a rash does develop, treat the affected skin with a bum cream that contains natural plant oils (rather than petroleum bases), which allow the skin to breathe, supports a healthy microbiome and has a pH which matches the natural pH of the skin. Also, remember it’s a good idea to give your baby some nappy-free time for a few minutes each day.
Wishing all of you the very, very best as you embrace this wonderfully life-changing new season. We’re behind you all the way!
FAQs: Celebrating Pregnancy Awareness Month
What is Pregnancy Awareness Month?
Pregnancy Awareness Month is a dedicated time to educate, support, and celebrate expectant mothers and their families. It highlights key topics around prenatal health, emotional wellbeing, nutrition, and birth preparation.
When is Pregnancy Awareness Month celebrated?
In South Africa, Pregnancy Awareness Month is observed in February each year. It’s a time to focus on maternal health and empower women through education and care.
Why is Pregnancy Awareness Month important?
It raises awareness about the physical, emotional, and social aspects of pregnancy. It also promotes access to antenatal care, supports informed birth choices, and encourages healthy lifestyles for both mum and baby.
What are the key themes during this month?
Common themes include proper nutrition during pregnancy, regular antenatal check-ups, mental health support, preparing for childbirth, breastfeeding, and newborn care.
How can I participate in Pregnancy Awareness Month?
You can attend workshops, antenatal classes, community health events, or support campaigns on social media. Simply having open conversations about pregnancy and support can make a big difference.
Is this month only for expectant mothers?
No, it’s also for partners, families, healthcare providers, and anyone supporting a pregnant person. It’s about building a strong, informed, and caring community around pregnancy.
What role does antenatal care play in pregnancy?
Antenatal care helps monitor the baby’s development, detect potential complications early, and ensure the mother’s health is on track. It’s one of the best ways to promote a healthy pregnancy and delivery.
How can I support someone who is pregnant during this time?
Offer emotional support, help with practical needs, listen without judgement, and encourage them to attend check-ups and look after their wellbeing. Little acts of care can go a long way.
Are there any national campaigns or events in South Africa?
Yes. The Department of Health and various NGOs often run public health campaigns, free antenatal clinics, educational talks, and resource drives throughout the month.
What should I focus on during my own pregnancy?
Focus on balanced nutrition, staying active (as advised), regular medical check-ups, taking prenatal supplements, managing stress, and preparing emotionally for birth and parenting.
How can I raise awareness about pregnancy-related issues?
Share reliable information, support local maternal health initiatives, and use your voice on social media or in your community to educate others on the importance of pregnancy care.
Where can I find reliable pregnancy support in South Africa?
You can connect with public health clinics, private obstetricians, midwives, doula networks, online parenting platforms like BabyYumYum, and national hotlines for maternal health support.
Disclaimer: This information is for general guidance and educational purposes only. Always consult your GP, midwife, or healthcare provider for personalised medical advice during pregnancy.
Mental Wellbeing After Pregnancy: Baby Blues, Postpartum Depression and Real Support for South African Moms
