Purpose of this Policy
At BabyYumYum.com, we are committed to delivering high-quality, accurate and trustworthy content to parents and caregivers. We use artificial intelligence (AI) technologies responsibly to enhance our content creation and operational processes, while maintaining human oversight and editorial integrity. This policy outlines how AI is used at BabyYumYum.com and the standards we uphold.
How We Use AI
• AI tools are used to assist in researching and drafting content, including articles, newsletters, product descriptions, and marketing materials.
• AI helps us generate ideas, summarise research, and improve readability, SEO and editorial workflows.
• We occasionally use AI-powered image generation tools to create original visuals for use on our website and social media.
Human Oversight and Review
• All AI-assisted content is reviewed, fact-checked and edited by our human editorial team before publication.
• We strive to ensure AI-generated content is accurate, appropriate, and relevant to our audience.
• Any content generated using AI is intended for informational, educational, or entertainment purposes only.
• We do not use AI tools to fabricate news or intentionally mislead our audience.
Content Authenticity and Responsibility
• Any resemblance to actual persons (living or deceased), events, or stories in AI-generated content is purely coincidental and unintended.
• We do not use AI to impersonate individuals or simulate real endorsements.
• All parenting advice aligns with credible sources, medical guidance and professional standards.
AI Transparency
• Where significant portions of content have been assisted by AI, we aim to be transparent with our readers.
• AI is used to support our creative and editorial team, not replace them.
• Our readers can trust that human judgment remains central to everything we publish.
Data Privacy and AI
• We do not use AI tools to collect, store or process personal information without clear consent.
• AI providers are vetted to ensure compliance with South African data protection regulations.
Ongoing Commitment
We are committed to monitoring developments in AI technology and updating our practices to uphold editorial quality, safety, and transparency. This policy will be reviewed and revised regularly to reflect our evolving approach to responsible AI use.
Contact
If you have any questions or concerns about our use of AI, please contact us at info@babyyumyum.co.za.