The story of BabyYumYum.com began back in 2016, when founder and Chief Mommy, Amanda Rogaly, was knee-deep in the beautiful chaos of early motherhood, with sleep deprivation, nappy explosions and the kind of Google searches no human should admit to.
What started as a tiny blog to help other moms feel a little less alone and a little more “Okay, we’ve GOT this… kind of” quickly snowballed into a full-blown parenting platform supporting families from pregnancy right through the teenage years (which, by the way, deserve their own survival guide).
BabyYumYum.com is driven by a simple mission: to empower parents through education, connection and credible information.
Empowering Parents (and Keeping Them Sane)
BabyYumYum.com exists for one reason: to help parents feel less overwhelmed and more “Oh thank goodness, someone understands.”
Over the years, we’ve become one of South Africa’s most trusted parenting resources, loved for our expert-backed advice, medical insights, brutally honest stories, practical survival tips and that “we’re all in this together” vibe that makes parenting feel a little lighter.
And yes – we’ve officially grown up.
Our content has evolved from a little blog into a massive library of expert-driven, beautifully crafted, high-value resources. The industry has changed, our offering has elevated, and to keep producing the GOOD stuff…
👉 we’ve become membership and subscription-based.
Not to gatekeep parenting advice, but to continue giving parents access to real experts, real insight, and real support, without drowning in ads or cutting corners. It means you get MORE value, MORE depth, MORE relevance and a REAL community that feels like home.
Because truthfully? You deserve it. And your sanity deserves it too.
About the Brand
BabyYumYum.com has a big digital footprint, like a toddler wearing two left shoes and an even bigger personality. We reach a wide audience of South African parents who trust our voice, our humour, our honesty and our refusal to pretend parenting looks anything like those polished stock photos of spotless living rooms.
Across digital, social, select print, live events and our thriving online membership base, we create real connections between families and brands that actually support them, not the ones taking up space at the back of the cupboard next to the unused baby sling.
Relationships matter to us.
Every article, event, partnership and member-only resource is designed with one goal: to connect, empower and uplift parents in meaningful, practical ways.
Who We Are Today
Today, BabyYumYum.com is South Africa’s fastest-growing parenting portal, a vibrant community of parents who learn together, laugh together, and occasionally cry together (usually in the car).
Our members come to us for credible, factual, trustworthy information…delivered in a way that feels human, warm and just funny enough to get you through the tantrum in aisle 3.
From medical insights and expert parenting advice to honest product reviews, lifestyle content and exclusive member perks, we exist to help parents thrive, not just survive.
Our mission is simple: to understand parents, support their everyday realities, and connect them to content, tools and brands that truly make a difference.
BabyYumYum.com isn’t just a website. It’s a community. A lifeline. A judgment-free zone. A place where parents feel included, supported and seen, especially on the days when nothing goes to plan.
Welcome to the family.
Awards
Best Specialist Parenting Portal – Africa 2021
Best Parenting Portal – South Africa 2020
Best Specialist Parenting Platform – 2020
Silver Award – CRM
Leader Award – Branded Content
Leader Award – Database & Analytics Innovation
FeedSpot Top 45 South African Kids and Parenting Blogs 2025
African Excellence Awards – MEA Markets
Additional Value Added Services
At BabyYumYum, we’re more than South Africa’s leading parenting and lifestyle platform, we’re a trusted ecosystem designed to empower families, simplify lives and deliver real-world value.
What began as a safe space for parents to access expert-backed advice, relatable stories, and supportive community engagement has evolved into a dynamic hub of content, connection, and care, now offering a range of value-added services to both consumers and businesses.
Through our parent company, BYY Strategic Services, we connect individuals and corporate partners to smart, life-enhancing solutions:
- Valor — our voice-activated panic super-app that provides instant access to armed response, medical assistance, and roadside safety, giving families peace of mind wherever they are.
- RoadCover — a trusted service that helps motorists claim compensation from the Road Accident Fund or for pothole damage, saving time, stress and legal costs.
- Hambisa Drive — a fast, transparent, and professional claims-management solution that supports accident victims through every stage of their Road Accident Fund journey.
- Identity Guard — a digital protection service that safeguards your identity, credit profile and online reputation, offering support in cases of fraud or data breaches.
- Reliv — our latest innovation that manages the wind-up of deceased estates under R250,000, saving members time, paperwork, and up to 3.5% in executor’s fees, ensuring a smoother, more dignified process during life’s most difficult moments.
At BabyYumYum, we believe in building an ecosystem of care, convenience and confidence where parents, families, and businesses thrive together.
