When it comes to your baby’s delicate skin, every parent wants to feel confident that they’re using the gentlest, most trusted care. That is why so many South African families turn to Purity & Elizabeth Anne’s, a brand with generations of expertise in looking after little ones, from top to tiny toes.
From bath time cleanses to everyday moisturising, the Purity & Elizabeth Anne’s range is designed to care for sensitive skin, offering mild, gentle and dermatologically tested products that give your baby the comfort and protection they deserve. But did you ever wonder why the products are colour coded?
“Purity & Elizabeth Anne’s toiletries give parents everything they need and more when it comes to looking after their baby’s skin,” explains Catherin Oluwadare, brand manager for Purity & Elizabeth Anne’s. “This is a product range that offers nourishment, gentleness and top care for baby’s skin, no matter their sensitivity.”
Purity & Elizabeth Anne’s products are colour-coded to give parents the opportunity to choose products from the range that best suit their baby’s skin:
Blue range: Fragrance-free for sensitive skin
The blue range is perfect for newborns or babies with extra-sensitive or allergy-prone skin. Fragrance-free, tear-free, and suitable from day one, the blue range products cleanse and moisturise without causing any irritation. Ideal for daily use when your baby’s skin needs extra TLC.
Pink range: Lightly fragranced everyday care
The pink range is suitable for babies who can tolerate a little fragrance. These products offer a light rose scent, nourishing care and a gentle touch, which Purity & Elizabeth Anne’s is known for. They help to lock in moisture while leaving a soft, comforting scent. Great for everyday pampering.
Yellow range: Soothing for the whole family
The Purity & Elizabeth’s Anne yellow range offers a fresh, citrus scent that can be enjoyed when baby is a little older. In fact, the whole family can enjoy the soft touch of Purity & Elizabeth Anne’s with the yellow range.
Turquoise range: medicated range
The turquoise range includes an efficient and effective bum cream. This product is enriched with Zinc Oxide to soothe irritation and protect against nappy rash.
Purple range: Sleep-time bliss
Sleep is precious and often hard to come by for both baby and parents. The purple range is infused with gentle lavender to help create a peaceful bedtime routine. From a calming bath wash to moisturising lotions, this range supports a gentle wind-down after a busy day of exploring.
Orange range: All about mom
Purity & Elizabeth Anne’s also has mom in mind during and after her pregnancy with the orange range. The Purity & Elizabeth Anne’s stretch mark cream can be used from the start of mom’s pregnancy as well as after the baby is born, while the nipple cream is a must for moms who are breastfeeding their little ones and are looking for a soothing and gentle option.
Whatever stage your baby is at, there’s a Purity & Elizabeth Anne’s product to suit their skin… and your peace of mind. With a clear colour-coded system, it’s easy to shop for exactly what you need without any confusion, whether you’re seeking fragrance-free protection, soothing ingredients, or the touch of a gentle scent. When it comes to your baby’s skin, gentle is everything!
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