So many South African families turn to Purity & Elizabeth Anne’s, a brand with …
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Purity
Purity
The PURITY story began in 1953, when Capetonian Don Thompson recognised the challenges South African mothers faced in preparing nutritious meals for their little ones. With expertise in food canning, Don, alongside his wife Ruth, a dietician, and cousin Helen, a chemist, created a range of convenient sealed baby foods that were both tasty and rich in essential nutrients. What started with just 10 varieties in Cape Town’s District Six has grown into a trusted brand offering over 160 products for babies, toddlers, and mothers. Today, PURITY continues to support mothers through every stage of their journey, from pregnancy to toddlerhood. Each product is developed with the guidance of medical and nutritional experts, ensuring the highest quality and care. While the world has changed, PURITY remains committed to its founding values, providing love, support and expert-developed products to help little ones reach their full potential. As a dedicated partner in motherhood, PURITY is proud to be by every mother’s side, offering trusted solutions for every step of the parenting journey.