As global fandom around KPop Demon Hunters continues to grow, fans are being given a new way to connect with the film beyond the screen. What started as a streaming success has quickly become a cultural moment. The Mattel KPop Demon Hunters line captures the bold style, music and characters that made the film a phenomenon, translating them into play and collectable form. From fashion dolls to micro-sized collectables, the range is designed to deepen fan connection through storytelling and play.
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Mattel unveiled today a new line of toys and collectables inspired by KPop Demon Hunters, Netflix’s most popular film, at Spielwarenmesse, Nuremberg’s International Toy Fair. The collection, launching throughout 2026, brings the award-winning film to life through high-quality products designed for fans of all ages to celebrate the film, characters and songs, as they engage more deeply and strengthen their connection to the fandom through play.
On the heels of KPop Demon Hunters’ recent award wins and becoming the biggest soundtrack of 2025, fans can now preview the Mattel KPop Demon Hunters line across several categories, including dolls, action figures, games and collectables from the company’s iconic brands, including Polly Pocket, UNO, Little People Collector and more.
“KPop Demon Hunters is a true global phenomenon, fueled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships, Mattel. “With products spanning multiple Mattel brands, we’re expanding how fans can celebrate the characters, songs and stories they love.”
Designed to reflect the film’s bold aesthetic and dynamic characters from fashion, music and pop culture, the toy line will pair the distinct creative DNA of Rumi, Mira and Zoey, along with other characters from the film, with the playfulness and homage across Mattel brands are known for. From highly detailed fashion dolls and action figures inspired by favourite scenes to heart-eye-popping micro-sized collectables of beloved characters and much more – this lineup offers something for all ages and across all price points and is truly FOR THE FANS!
Additional KPop Demon Hunters items from Mattel will be revealed throughout 2026. To stay up to date on the latest releases, follow @MattelCreations on social and sign up for emails at MattelCreations.com. KPop Demon Hunters is streaming now, exclusively on Netflix.
ALSO READ: Why ‘KPop Demon Hunters’ Are Taking Over Pop Culture
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