babyyumyum about - BabyYumYumThe idea for BabyYumYum.co.za was born in 2016 when founder and Chief Mommy, Amanda Rogaly, felt overwhelmed as a new mom. BabyYumYum.co.za was born as a blog to empower and support other mommies and has since developed into a multi-dimensional platform for all parents.

Empowering parents through education.
Amanda Rogaly

About the brand

BabyYumYum.co.za creates a safe space to share, learn, discuss and contribute to the world of parents. Our considerable social media following is supported by a strong online presence, which ensures a powerful reach for advertisers to convey their messaging to the correct audience. Our approach to content sharing on digital, social media, selected print and eventing platforms conveys our firm belief in relationships as the foundation for good families and good business.

Who we are

It is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.

We aim to understand our unique audience in an effort to form meaningful connections between brands and people that will enhance brand loyalty and interaction.


African Excellence Awards - Baby Yum Yum

Best Specialist Parenting Portal – Africa 2021

MEA Business Awards - Baby Yum Yum

Best Parenting Portal – South Africa 2020

Media Innovator Awards - Baby Yum Yum

Best Specialist Parenting Platform – 2020

Assegai Awards - Baby Yum Yum

Silver Award – CRM 

Assegai Awards - Baby Yum Yum

Leader Award – Branded Content 

Assegai Awards - Baby Yum Yum

Leader Award – Database & Analytics Innovation